India's Leading Tracking & Measurement Agency
Stop guessing your numbers.
Start measuring what matters.
We rebuild your measurement layer so every rupee of ad spend is accountable, every signal is accurate, and every campaign optimizes against the truth.
- Built for D2C brands, high-growth SaaS, and performance agencies spending ₹3L+/mo on paid ads.
Trackymize Telemetry Diagnostic • Node: prod-edge-mumbai-01
Meta Events Manager CAPI Live — 99.8% Healthy
EMQ 9.3/10
100% CAPI Deduplication
0% Loss SLA
BigQuery Pipeline
Event ID exact deduplication
Multi-Touch Models
3.4× Clarity
Client Deployment Result: Verified +133% conversions reported vs. pixel-only legacy baseline.
STABLE PROTOCOL: v2.4.9
Implementations across the modern marketing stack
Telemetry Diagnostics
Your tracking might be lying to you. Here is the signal gap.
When conversions drop off before reaching ad platforms, your algorithms optimize against corrupted data sets. See how our reconstructed pipeline preserves 100% of conversion intelligence.
Browser-Only Pixel Flow
Relies on third-party cookies and fragile client browsers. Highly vulnerable to iOS Safari ITP, Brave shields, ad-blockers, and URL strip downs during 3rd-party checkout handoffs.
User Clicks Paid Ad
UTMs Attached
Client Browser Tag Fires
Standard Meta Pixel
30-40% Conversion Signals Lost
ITP / Blockers / Gokwik Redirect
Ad Platforms Receive Partial Data
EMQ 4.2 / Blind Bidding
Bottom Line Result
Under-reported ROAS, wasted ad budgets on unoptimized audiences, and constant discrepancy between GA4 and your bank account.
First-Party Dual-Stream Flow
Combines client telemetry with server-side GTM containers under your own custom domain. Deduplicates via cryptographic event IDs and pushes straight to Meta CAPI and Google Ads.
User Clicks Paid Ad
First-Party Cookie Set
Client + Server sGTM Sync
Direct Cloud Ingestion
0 Overcounts • 99.8% Sync
Event ID Exact Deduplication
Meta CAPI + GA4 + BigQuery
EMQ 9.3/10 Verified
Bottom Line Result
+133% more recorded conversions, algorithm finds actual high-LTV purchasers, and complete multi-touch journey attribution in BigQuery.
Free 30-Minute Diagnostic Session
What your free 30-minute audit delivers
We inspect your live setup across GA4, GTM, Meta, and Google Ads — then hand you an actionable roadmap. No sales pitch, just telemetry forensics.
01
Live Health Score & Parity Test
We compare actual order totals inside Shopify, WooCommerce, or your CRM against conversions logged in GA4 and Meta Ads to calculate your exact telemetry match rate.
End-to-end latency audit
02
Critical Leak & Duplicate Analysis
Identify ghost triggers firing purchase tags on page refreshes, missing cart abandonment attributes, and dropped UTM tracking on 3rd-party checkout gateways like GoKwik.
Ghost trigger scans
03
Browser vs Server CAPI Quality
Comprehensive review of your Event Match Quality (EMQ) inside Meta Events Manager. We check hashing protocols on user data (email, phone, fbp, fbc) to ensure maximum matchability.
SHA-256 payload QA
04
Prioritized Roadmap & Estimates
You receive a prioritized checklist categorized by engineering effort and estimated ROAS impact. You can fix it with our team or pass the blueprint straight to your internal developers.
Implementation blueprint
Zero risk. Zero obligations. Pure clarity.
No ad spend minimum • Zero obligation to hire Trackymize • Actionable technical findings, not a sales pitch.
PROVEN RESULTS
Numbers that speak louder than promises.
When tracking is fixed, every downstream machine learning algorithm improves. Here is what we consistently deliver across client implementations.
+133%
More conversions reported
After Meta CAPI & first-party deduplication vs. legacy browser pixel-only setup.
BASELINE: Safari ITP & AdBlock recovery
9.3/10
Event match quality
Achieved on core purchase, initiate checkout, and lead generation events inside Meta.
PARAMETER: SHA-256 multi-signal payload
100+
Tracking projects delivered
Across D2C hyper-growth brands, enterprise SaaS, and national media agencies.
COVERAGE: India, US, UK, and UAE
3.4×
ROAS clarity gain
Via BigQuery SQL multi-touch attribution, revealing non-last-click contributing channels.
METHOD: First, linear & position-based SQL
THE PROBLEM
Your tracking might be lying to you. Sound familiar?
If any of these 6 symptoms look like your analytics dashboard, your marketing team is steering with a broken compass.
01
GA4 reports 80 conversions, your CRM shows 20
When two systems disagree this badly, you stop trusting either. Decisions get made on gut feeling instead of validated data, causing teams to cut winning ads.
02
Meta event match quality stuck below 5/10
Your campaigns can’t optimize properly because Meta’s machine learning algorithm lacks the cryptographic user attributes needed to locate your highest-spending buyers.
03
Spending on ads but cannot pinpoint the driver
Multi-channel attribution is broken. You allocate monthly budgets based on default last-click metrics that completely hide top-of-funnel creators and paid discovery.
04
iOS updates & ad blockers swallowing 30-40% of signals
Safari ITP restricts cookie lifespan to 24 hours. Browser privacy extensions drop standard pixels on load. Your reports only display what survived, not reality.
05
Agency reports great ROAS, but revenue isn't moving
When platform numbers and actual bank account statements diverge, attribution is severely overcounting through duplicate triggers. Your dashboards are simply lying.
06
Third-party checkouts lose your UTMs & orders
GoKwik, Razorpay, Shiprocket — external fast-checkout redirections break session continuities, discard UTM tracking parameters, and prevent purchase confirmation webhooks.
These aren’t creative or ad problems. They are tracking infrastructure failures — and they are draining your marketing efficiency.
OUR CLIENTS
Brands and agencies that trust us with their tracking.
From early-stage D2C brands to scale-stage SaaS companies and performance agencies — we partner with teams that take measurement seriously.
…and many more D2C brands and performance agencies across India and globally.
WHAT WE DO
Enabling brands and agencies with smarter measurement.
Trackymize is a tracking and analytics agency partnering with businesses and digital marketing teams to unlock accurate data, make smarter decisions, optimize paid campaigns, and scale profitably.
TRACKING AUDIT & FIXES
Your pixels are firing. But are they telling the truth?
From missed conversions to broken pixels, we diagnose and fix tracking leaks across GA4, Meta, Google Ads, and more — so you never lose a signal again.
GA4 events audit
GTM tag cleanup
Meta Pixel QA
Conversion deduplication
+133
%
More conversions tracked after audit
9
+/10
Event match quality achieved
⚡ Tracking health check
Validated
purchase_event
✓ firing 1× per order
add_to_cart
✓ deduped via event_id
begin_checkout
✓ cart attributes attached
view_item_list
✓ no duplicates
+47%
more conversions captured
after tag cleanup
📊 Attribution model
BigQuery
Meta · First-touch
42%
Google · Last-touch
38%
LinkedIn · Assisted
12%
Direct · Branded
8%
MEASUREMENT STRATEGY
Strategy and consultancy that reveals true campaign ROI.
We build attribution models, custom dashboards, and BigQuery pipelines that surface what GA4 hides — so your team stops flying blind on multi-channel performance.
First & last-touch models
BigQuery SQL pipelines
GA4 → Google Ads sync
Growth dashboards
+25
%
CVR improvement post-attribution
3.4
×
Average ROAS clarity gain
SERVER-SIDE & FIRST-PARTY DATA
iOS killed your pixel. Server-side brings it back.
We implement server-side tagging and first-party data pipelines that bypass ad blockers, iOS restrictions, and cookie deprecation — giving your campaigns the clean signals they need to optimize.
Meta CAPI
Server-side GTM
Consent Mode v2
GDPR / CCPA
Offline conversion import
+38
%
Conversions recovered from blockers & iOS
1
st
party data — yours forever, no platform dependency
🛡 Browser vs Server parity
Live
Browser pixel only
62% capture
+ Server CAPI
98% capture
EMQ score
9.4/10
CORE CAPABILITIES
We fix the measurement layer that everything else depends on.
Trackymize is not an ad agency. We specialize exclusively in tracking, attribution, and analytics infrastructure so your decisions are driven by verifiable facts.
GA4 + GTM setup
Full Enhanced Ecommerce event tracking, lead reports, funnel explorations, and audience syncs with Google Ads.
Custom Dimensions
Funnel Exploration
Server-side tracking
First-party telemetry collection that bypasses ad blockers and iOS ITP limits. Includes a custom domain proxy and Custom Loader for Google Tag Manager containers.
Stape / GCP Edge
Cookie Resiliency
Meta CAPI integration
Unified Browser Pixel + Conversions API architecture with rigorous 9+/10 Event Match Quality, SHA-256 client hashing, and guaranteed deduplication via event_id.
9.3/10 EMQ Target
Exact-Once Dedup
BigQuery Pipelines
First-touch vs. last-touch attribution models, raw SQL customer journey stitching, multi-device identification, and automated data warehouse reporting setups.
Custom Attribution SQL
Journey Stitching
CRM Offline Bridging
Push qualified pipeline stages (MQL → SQL → Won Deal) directly back into Meta, Google Ads, and GA4 to shift optimization algorithms toward actual closed revenue.
Offline Conversions
Revenue Feedback
Consent Mode v2
Full Google Consent Mode v2 implementation with advanced modeling. Keep campaigns compliant with DPDP, GDPR, and CCPA without going completely blind on measurement.
CMP Integration
Modeled Signals
Live Telemetry Evidence
Verified Production Deployments & Real Console Proof
We don’t deal in hypothetical pitch decks. Here is raw, photographic proof from actual client telemetry dashboards running live inside Meta, sGTM, GA4, and BigQuery.
100% Verified Dashboards
Meta CAPI · EMQ 9.3/10
100% Server Match
Meta Conversions API & 100% Server-Side Parity
Live Event Match Quality scored 9.4/10 with 100% deduplication between browser pixel and server event_id triggers.
HASHING: SHA-256 (fbp, fbc, email, phone)
0 Drop-Offs
sGTM · Cloud Run
HTTP 200 OK
Server-Side GTM Container & Custom Domain Routing
Real-time preview debugger intercepting purchase events and dispensing authenticated 200 OK payloads to GA4 and Meta CAPI.
LATENCY: 42ms Edge Ingestion
Ad-Blocker Proof
GA4 · Explorations
Parity Synced
GA4 Enhanced Ecommerce & First-Party User Stitching
5-step checkout funnel exploration with exact user pseudo ID session stitching and multi-channel attribution path breakdown.
DATA PARITY: 99.8% CRM Match
Custom Dimensions Verified
BigQuery · SQL Telemetry
Raw Warehouse
Multi-Touch ROAS & Session-Stitched BigQuery Warehouses
Algorithmic session stitching SQL query results paired directly with Looker Studio first-touch vs. last-touch attribution comparative dashboards.
METRIC GAIN: +3.4× ROAS Clarity
SQL Exact-Stitching
Engineering Leadership
Mahadev Vaishya
Founder of Trackymize • Lead Architect
Mahadev Vaishya
Founder & Lead Tracking Architect, Trackymize
“Most growth plateaus aren’t marketing problems — they are measurement breakdowns. When ad platforms are starved of real customer identifiers and purchase truth, your CPAs climb and attribution becomes pure speculation. We build tracking as deterministic software engineering, not a marketing afterthought.”
— Mahadev Vaishya, Founder of Trackymize
Over 100+ server-side & CAPI implementations across D2C, SaaS, and high-growth agencies. Personally auditing and engineering every client telemetry pipeline to guarantee zero dropped signals.
100+
Pipelines Deployed
sGTM & Meta CAPI
₹50Cr+
Audited Ad Spend
Across Meta & Google
100%
Zero-Loss SLA
Deterministic Parity
Verified Case Studies
Real fixes. Real numbers.
Every project starts with broken, erratic signals and concludes with airtight, validated measurement infrastructure.
META CAPI · D2C
Apparel Brand
Event Deduplication & 9.3/10 EMQ Implementation
Problem: Browser-only signals were lost to ad blockers while also causing double-counted orders. The client lacked unified event_id synchronization between web and server.
- Deployed sGTM container with stable event_id
- Verified 1:1 hit parity without overcounting
- Exactly-once attribution enforced via Meta rules
9.4/10
EMQ Achieved
+133%
Conversions Logged
BIGQUERY · ATTRIBUTION
FinTech SaaS
First & Last-Touch SQL Customer Journey Pipeline
Problem: Standard GA4 last-click models failed to reveal cross-channel touchpoints. The board was cutting top-of-funnel channels because conversions appeared to be 100% direct.
- BigQuery SQL pipeline stitching multi-touch sessions
- Generated custom attribution percentage models
- Identified key converting vs. assisting ad assets
3.4×
Attribution Clarity
+25%
Budget Efficiency
SHOPIFY · GOKWIK
Beauty D2C
Custom Pixels & Checkout Extensibility Bridge
Problem: Store checkout transitions onto external GoKwik gateway stripped critical UTM parameters and dropped over 45% of completed order purchase webhook signals.
- Custom pixel architecture embedded in Checkout Extensibility
- Cookie persistence across external payment gateways
- Server-side backup trigger on order confirmation webhook
9.4/10
EMQ Achieved
+133%
Conversions Logged
FAQ
Frequently asked questions
Common questions from D2C founders, marketers, and agencies considering working with Trackymize.
How is Trackymize different from other agencies?
Most agencies just run ads. At Trackymize, we don’t run or manage your ads — our expertise lies entirely in tracking, measurement, and optimization. We help businesses and agencies fix broken pixels, set up GA4, implement server-side tracking, and build accurate attribution systems. This ensures every click, lead, and sale is tracked properly, giving you reliable data to make smarter decisions and scale campaigns profitably.
What kind of brands do you work with?
We work with growth-driven businesses, agencies, and consultants that rely heavily on paid marketing and need accurate tracking to scale. From D2C and e-commerce brands wanting clarity on which campaigns and products drive revenue, to performance marketing agencies managing multiple accounts, to SaaS companies tracking leads through complex funnels — we provide the measurement backbone that makes scaling possible.
Do you guarantee specific results?
We don’t guarantee specific revenue results — because ads, markets, and customer behavior are variables beyond anyone’s control. What we do guarantee is accuracy in tracking and clarity in reporting. Once your tracking is fixed, you’ll know exactly which campaigns, channels, and touchpoints are driving revenue. This eliminates guesswork, ensures reliable decision-making, and gives your campaigns the best possible foundation to scale profitably.
How soon can I expect to see results?
Most businesses start seeing clarity in their data within the first 2-3 weeks after we fix the critical gaps in tracking. From there, as campaigns begin optimizing on accurate signals, you can expect more stable ROAS and cleaner attribution within 30-60 days. For brands with larger, multi-platform setups, it may take up to 90 days to see the full impact. The key is that once tracking is fixed, every decision you make is backed by reliable data — so results compound over time.
Do you have a minimum ad spend requirement?
There’s no minimum ad spend requirement. Tracking is equally important whether you’re spending a few hundred rupees or several lakhs. Even if you’re just starting out, having accurate data ensures you know what’s working and what’s not — so when you do scale, you’re building on a strong foundation instead of guesswork.
What's the first step to work with Trackymize?
The first step is to book a 30-minute Tracking Audit Call with our team. In this session, we review your current tracking setup across platforms like GA4, GTM, Meta Pixel/CAPI, and Google Ads to identify gaps, errors, or missed opportunities. Based on the audit, we’ll share a roadmap of the fixes and optimizations needed to give you clean, reliable data. From there, if it’s a good fit on both sides, we’ll outline the scope of work and get started.
Do you provide ongoing support or is it a one-time setup?
We offer both options. Some clients work with us for a one-time audit and implementation, while others retain us for ongoing monitoring, optimization, new event additions, ad-platform changes, and quarterly attribution reviews.
READY TO GROW?
You're not just hiring a tracking agency. You're getting a strategic growth partner.
Scale confidently. Strengthen tracking. Optimize campaigns against true revenue. Let’s eliminate the signal gap today.